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MSA Excellence in Eating Quality Awards 2021–23

This year marks 25 years since the establishment of Australia’s world-leading eating quality grading program, Meat Standards Australia (MSA) to benefit the red meat industry and consumers. In that time, it has become the world-leading eating quality grade program for Australian red meat and a key driving force behind the quality of Australian red meat.

For the fourth time, some of Australia’s tastiest beef – and the producers who grow it – are being recognised in the 2023 Meat Standards Australia (MSA) Excellence in Eating Quality Awards, by Meat & Livestock Australia (MLA).  

The awards recognise producers from across the country who consistently deliver beef of superior eating quality, based on the parameters of the MSA program. MSA is based on more than 1.7 million taste tests by over 250,000 consumers from 13 countries and considers the factors that affect eating quality from the paddock to plate.  

The awards recognise beef producers in each state who have achieved outstanding results in a very large field of tough competition and are a prestigious achievement. 

Each winner must achieve high eating quality performance for MSA graded cattle during the 2021–22 and 2022–23 financial years and supply consistent MSA cattle within the top 50% percentile for that state and feed type, which means they are the best of the best when it comes to producing consistently outstanding beef.

The awards up for grabs in each state include: ‘Most Outstanding MSA Beef Producer – Feedlot’ and two awards for ‘Most Outstanding MSA Beef Producers’, which recognise producers of both larger and smaller non-feedlot MSA consignment volumes.

Table of winners

State 

Most Outstanding MSA Beef Producer – Feedlot 

NSW/ACT 

JHW Paterson & Son, Balranald  

VIC 

Alloa Pastoral Co Pty Ltd, Milawa 

QLD 

Stockyard Lot Feeders Pty Ltd, Jondaryan 

WA 

Stone Axe Pastoral, West Perth 

SA/NT 

Thomas Foods International, Tintinara 

This year’s Most Outstanding MSA Beef Producers Band 1 for larger businesses are: 

State 

Most Outstanding MSA Beef Producer – Band 1 

NSW/ACT 

Ardsley Pastoral, Bathurst 

VIC 

Nekashabai Pty Ltd Trustee for N & K Beecher Family Trust, Yinnar 

QLD 

Bull Creek Pty Ltd, Taroom 

WA 

Graham Ayres Livestock, Bornholm 

SA/NT 

BM & BP Mumford & Sons, Crystal Brook 

TAS 

KS & GN Johnson, Preston 

This year’s Most Outstanding MSA Beef Producers Band 2 for smaller businesses are: 

State 

Most Outstanding MSA Beef Producer – Band 2 

NSW/ACT 

Tarrabah Pastoral Co, Attunga 

VIC 

RJ & SM Dalley, Buchan South 

QLD 

The Smith Family-New Kooroon, North Star 

WA 

Twin Lakes Holdings, Manjimup 

SA/NT 

MW Jones, Glencoe 

TAS 

Teldara Pty Ltd, Penguin 

For more media releases and MSA Producer Case Studies from across Australia: