Meat Standards Australia

Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 700,000 consumer taste tests by over 100,000 consumers from nine countries and takes into account all factors that affect eating quality from the paddock to the plate.

MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.

Learn more about the MSA program by clicking on the links below or contact:

Phone: 1800 111 672

Email: msaenquiries@mla.com.au

MSA Meat Science Course

Want to learn more about the science behind your favourite cut of red meat?

Join the MSA team in Brisbane from June 26 - 30, for the bi-annual MSA meat science course. The course will cover the scientific elements affecting the eating quality of red meat, from production through to consumer. Dr John Thompson, formerly of the University of New England and Beef CRC, and Dr Graham Gardner from Murdoch University will facilitate the course. 

To register, just download the registration form and return it to msaenquiries@mla.com.au