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Meat Standards Australia
Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 1.2 million consumer taste tests by more than 171,000 consumers from 11 countries and takes into account all factors that affect eating quality from the paddock to plate.
MLA supports MSA program participants through creating opportunities for businesses to adopt eating quality principles.
USDA tick of approval
MSA is a United States Department of Agriculture (USDA) Process Verified Program (PVP), enabling MSA-licensed brand owners to display the USDA shield on MSA-certified beef and lamb products in America (subject to strict terms and conditions). To enquire about becoming an MSA-licensed brand or using the USDA shield, contact msaenquiries@mla.com.au
To learn more about the program:
Phone: 1800 111 672
Email: msaenquiries@mla.com.au
Eating quality updates
MSA annual outcomes report 2019-20
In 2019-20 MSA delivered an estimated $172 million in additional farm gate returns to MSA beef producers.
2019 Australian Beef Eating Quality Insights
The results of MSA grading for over 6.2 million cattle processed 2017-19 were analysed to understand the trends and drivers of eating quality.
Order a free printed copy
MSA excellence in eating quality awards
Beef producers who consistently deliver superior eating quality beef are recognised at the MSA Excellence in Eating Quality series.
Celebrating 20 years of MSA milestones
Since the program’s commercial release in 1998, 26.5 million cattle have been MSA graded and 37.2 million sheep have been processed following the MSA pathways.
Lamb lean meat yield manual
Lean meat yield (LMY%) is an important profit driver for the lamb meat supply chain, however, increasing LMY% can reduce meat eating quality.
MSA benchmarking improves feedback for producers
MSA producers can now benchmark the performance of their cattle against those in their region, state and nationally through www.mymsa.com.au
MSA Locator
Over 3,000 butchers, supermarkets and restaurants are licensed to promote MSA products in their business.
