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Digital Farm to showcase latest technology at Beef Australia 2021

16 April 2021

Producers will have the opportunity to get hands-on and explore the latest digital technology and data-driven products at Meat & Livestock Australia’s (MLA) ‘Digital Farm’ at Beef Australia 2021 in Rockhampton.

An extension of MLA’s redefining resilience showcase, the Digital Farm is part of the AgTech & Innovation Hub at Beef Australia 2021, and will display and demonstrate the latest technologies for water, soil, and livestock management as well as asset infrastructure that can assist with on-farm productivity and profitability.

MLA General Manager - Research, Development and Adoption, Michael Crowley, said the Digital Farm was a great opportunity for red meat producers to see what is happening in this space and what new developments are on the horizon.

“MLA’s Digital Farm will demonstrate the difference digital technology and data could make to production, and showcase new tools to assist producers with decision-making that may improve productivity and their bottom-line,” Mr Crowley said.  

“We’ll also share how technology utilised in the defence and security industries may be harnessed and applied in the Australian Beef industry, including what R&D is underway.

“There are some really exciting opportunities emerging in the digital space for red meat producers and there’s something for everyone at MLA’s Beef Australia 2021 trade site and Digital Farm.”

Displays and demonstrations will include:

  • water management sensors and app-driven weather stations  
  • soil moisture sensors and satellite-driven pasture management, crop health systems
  • livestock management smart tags, BeefSpecs camera, cattle tracking collars and electric fence monitors
  • farm management dashboards and ROI calculators.

In addition, the HDT DROVER WOLF autonomous vehicle will be demonstrated daily, 10.30am–11.00am and 3.30pm–4.00pm.

MLA will also be involved in the Tech Yards Talks presented by NBN, including the Retinal scanning – from James Bond to cow paddocks session, hosted on Tuesday 4 May at 12.30pm–1.00pm.

MLA’s ‘Digital Farm’ showcase is located in the Ken Coombe Tech Yards as part of the AgTech & Innovation Hub at Beef Australia 2021.