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This project will bring together the primary data analysis processes and reporting systems required for reporting on the balance of...

This project developed three new national animal welfare standards in Vietnam for transportation, husbandry and slaughter.

Producers recognised through the MSA Excellence in Eating Quality (EEQ) Awards consistently deliver superior carcase and eating quality outcomes by using MSA grading data, feedback reports and benchmarking tools to inform on-farm decisions.

84% of wholesalers and 68% of butchers sell MSA‑graded meat, with MSA beef earning up to +$4.70/kg at wholesale. These annual insights help improve consistency, trust and profitability across the red meat supply chain.

This project builds on Australian Good Meat focus group research conducted under E.CSR.2024, which explored how different messages and content...

While butchers are a strategically important channel for red meat, they face ongoing labour shortages, declines in apprenticeships, along with...

MLA delivered a series of three masterclasses to each of the major retailers – Metcash, Woolworths and Coles – between...

This CMA secured the web design and development capacity needed to support maintenance and continuous enhancements to the MLA website...

This project drives digital transformation in the red meat industry by supporting a Digital Products Officer (DPO) and engaging producers to adopt key technologies like Integrity Systems Company’s eNVD platform and feedback systems.