Back to Marketing beef & lamb

Global Markets Forum 2017

MLA’s annual Global Markets Forum was held over two days in March.

The forum included an event in Melbourne where the focus was on sheepmeat, and in Brisbane where the focus was on beef.

Red meat producers and industry stakeholders had the opportunity to hear first-hand from MLA’s International Business Managers about the outlook for Australian red meat in key international markets, including the opportunities, emerging trends and challenges for the next 12 months and beyond.

Attendees were also encouraged to ask questions and engage in discussion about the opportunities ahead.

Coverage from the Global Markets Forum 2017

The videos below were filmed during MLA’s Global Markets Forum in Melbourne and Brisbane. The videos include a summary from each event (with a snapshot from each International Business Manager) and a more detailed look at individual regions.

Melbourne - Sheepmeat

Global sheepmeat forum summary
Global markets forum sheepmeat, China - Michael Finucan
Global markets forum sheepmeat, Japan - Andrew Cox
Global markets forum sheepmeat, Korea - Andrew Cox
Global markets forum sheepmeat, Middle East & North Africa - David Beatty
Global markets forum sheepmeat, European Union - Josh Anderson
Global markets forum sheepmeat, North America - Rob Williams
Global markets forum sheepmeat, South East Asia - Andrew Simpson

Brisbane - Beef

Global beefmeat forum summary
Global markets forum beef, China - Michael Finucan
Global markets forum beef, Japan - Andrew Cox
Global markets forum beef, Korea - Andrew Cox
Global markets forum beef, Middle East & North Africa - David Beatty
Global markets forum beef, European Union - Josh Anderson
Global markets forum beef, North America - Rob Williams
Global markets forum beef, South East Asia - Andrew Simpson

For more information about key global export markets for Australian red meat, check out MLA’s global Market Snapshots.