Business development has been a key focus of the China team as the market has rapidly grown over recent years. This involves the facilitation of major trade shows that bring together the Australian industry to present a united and unified team Australia presence to grow the market.
With a rapidly growing market it is critical that the supply chain understands the Australian systems and specifications. MLA delivers trade education activities to assist the industry improve their product knowledge of Australian red meat. This includes product specifications, butcher training, cold chain management, retail shelf displays and secondary cut utilisation.
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