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Useful marketing resources and sites

Marketing consultants

If you are looking for a help with marketing your brand, click here for a list of suggested marketing consultants.

AgriFutures

A suite of resources focused on the options for Australian producers to build provenance and improve storytelling to interact with consumers.

Consumer trends: https://www.agrifutures.com.au/product/consumer-trends-provenance-stories/

A guide to how and where to tell your stories: https://www.agrifutures.com.au/product/provenance-storytelling-guidebook/

Producer templates to construct stories.: https://www.agrifutures.com.au/product/producer-templates-for-provenance-storytelling/

Tools and tips on how to export

(Source: Export Council of Australia)

Financial support and export credit

EFIC - Australia’s Export Credit Agency

Marketing related tools and training

AMI - Australian Marketing Institute

Sign up to the Australian Food Catalogue
(a free tool to showcase your export-ready products)

Understanding export markets

(Source: Austrade)

Tools and tips on how to set up your business

Source: Department of Industry, Innovation & Science)

Market research
Marketing plan template
Selling your products

Design led thinking

(Source: Strategyzer)

Watch a series of animated videos on the design led thinking approach to business

Topics:

  • From Business Idea to Business Model
  • Visualising your Business Model
  • Prototyping
  • Navigating your environment
  • Proving it
  • Telling your story