Useful marketing resources and sites

Marketing consultants

If you are looking for help with marketing your brand, click here for a list of marketing consultants for your consideration.

Austrade

• Austrade export services

Austrade is providing export advice and market insights online to give more Australian businesses access to export knowledge and expertise. You can find insights on top-performing markets, laws and regulations specific to your food or agriculture product with these services.

AgriFutures

A suite of resources focused on the options for Australian producers to build provenance and improve storytelling to interact with consumers.

• Consumer trends
• A guide to how and where to tell your stories
• Producer templates to construct stories

Tools and tips on how to export

• Upcoming events/workshops
• Webinars
• Protecting your IP : Five steps to protecting your IP when exporting
• Trade Mark Assist: learn, search, apply

(Source: Department of Industry, Innovation & Science)

Export Council of Australia

• Online Training Portal

Financial support and export credit

• EFIC - Australia’s Export Credit Agency

FIAL (Food Innovation Australia Limited)

FIAL provides a range of services to the agribusiness industry.

• Create connections, share knowledge and build capability
• Access food and agribusiness market research and insights

Marketing related tools and training

• AMI - Australian Marketing Institute
• Sign up to the Australian Food Catalogue (a free tool to showcase your export-ready products)

Understanding export markets

• How to export
• Austrade’s strategy and planning guide
• Free ebook : ‘Developing your export strategy’
• Export Market Development Grants
• Country briefs
• Doing business in China
  

(Source: Austrade)

Tools and tips on how to set up your business

• Market research
• Marketing plan template
  
• Selling your products

Source: Department of Industry, Innovation & Science)

Design led thinking

Watch a series of animated videos on the design led thinking approach to business

Topics:

• From Business Idea to Business Model
• Visualising your Business Model
• Prototyping
• Navigating your environment
• Proving it
• Telling your story

(Source: Strategyzer)