Back to Marketing beef & lamb

Subscribe to Global Markets Update

Global Markets Update
e-newsletter features the latest international red meat marketing news and insights.


Useful marketing resources and sites

Marketing consultants

If you are looking for a help with marketing your brand, click here for a list of suggested marketing consultants.


A suite of resources focused on the options for Australian producers to build provenance and improve storytelling to interact with consumers.

Consumer trends:

A guide to how and where to tell your stories:

Producer templates to construct stories.:

Tools and tips on how to export

(Source: Export Council of Australia)

Financial support and export credit

EFIC - Australia’s Export Credit Agency

Marketing related tools and training

AMI - Australian Marketing Institute

Sign up to the Australian Food Catalogue
(a free tool to showcase your export-ready products)

Understanding export markets

(Source: Austrade)

Tools and tips on how to set up your business

Source: Department of Industry, Innovation & Science)

Market research
Marketing plan template
Selling your products

Design led thinking

(Source: Strategyzer)

Watch a series of animated videos on the design led thinking approach to business


  • From Business Idea to Business Model
  • Visualising your Business Model
  • Prototyping
  • Navigating your environment
  • Proving it
  • Telling your story