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Back to Marketing beef & lamb

Key dates for POS materials

Key dates have been released for ordering point of sale (POS) materials ahead of MLA’s Autumn Lamb and Winter Beef campaigns.

Order forms for Autumn Lamb POS materials will be sent out on 13 February and in market from 15 April, while order forms for Winter Beef POS materials will be sent out 25 March, and in market from 3 June.

Butchers are reminded they can easily order campaign-specific POS materials online through the order on demand (OOD) system.

OOD was created to provide butchers with the flexibility to order the POS elements they need, in the quantities they require, for their butcher shops.

New recipes will be released for both campaigns, and butchers can also access copies of MLA’s latest Beef and Lamb recipe videos to play in-store.

Butchers are reminded to keep their contact details up to date with MLA including shop name, address and email to ensure they don't miss out on key campaign POS via OOD.

If butchers have any questions regarding MLA’s OOD system, they can email: butchers@mla.com.au