Red meat campaign calendar (July-September)

As the Winter Beef campaign wraps up in July, grilling season kicks off with the Spring Lamb campaign. Find out more about upcoming campaigns here.

Campaign calendar: save the dates

Update: Spring Lamb campaign 2019

The upcoming Spring Lamb campaign will aim to build confidence in cooking lamb for consumers by demonstrating the ease and versatility benefits of lamb. The consistent demand for convenience and ease is a key driver for meal purchases, with many consumers switching to other proteins at point of purchase.

From the multiple cuts, cooking methods and flavour partners, lamb has a meal solution to fit any occasion and budget. The objective of the campaign is to increase cooking confidence with lamb, educate consumers of the different ways in which lamb can be enjoyed, and inspire consumers to ‘Share the Lamb’ throughout the season.

Point-of-sale material, including posters and recipe booklets, will feature easy spring lamb recipes to boost sales at point of purchase and challenge perceptions that lamb is not suitable for mid-week meals.

Your link to order lamb point-of-sale materials for spring will be sent in late June.