D.HEA.2021 - Healthy Meals
| Project start date: | 18 August 2020 |
| Project end date: | 29 June 2021 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer owned product and MLA brand campaigns through investment in retail media opportunities to promote the Healthy Beef campaign at shelf and online (FIND).
Objectives
Purchased media opportunities with retailers throughout the year to amplify healthy meals key messaging Partnership with WOW - Heartsmart beef Olympic sponsorship amplifications - WOW, ALDI.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
