D.NCM.2003 - Dietitian Connection communication campaign
MLA's nutrition resources help health professionals to ensure that consumers are confident to enjoy red meat in three to four balanced meals each week.
| Project start date: | 30 November 2019 |
| Project end date: | 18 August 2021 |
| Publication date: | 23 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Promotional activities targeting dietitians through sponsored professional development and advertisements in e-newsletters.
Objectives
To promote the uptake of MLA's practical nutrition resources by health professionals.
Key findings
Campaign outcome will inform nutrition communications with health professionals.
Benefits to industry
Promotional campaign with dietitians to ensure consumers are confident to enjoy red meat in three to four balanced meals a week through consistent messaging from trusted sources.
More information
| Project manager: | Veronique Droulez |
| Contact email: | reports@mla.com.au |
