D.NCM.2005 - Samples Plus sampling campaign
MLA's nutrition resources help health professionals to ensure that consumers are confident to enjoy red meat in three to four balanced meals each week.
| Project start date: | 07 November 2019 |
| Project end date: | 14 June 2021 |
| Publication date: | 23 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Promotional activities targeting GP practices through sponsorship of activities delivered through Samples Plus.
Objectives
To promote the uptake of MLA's practical nutrition resources by health professionals.
Key findings
Reassure GP practice about the benefits of enjoying red meat in three to four balanced meals a week.
Benefits to industry
Promotional campaign with GPs to ensure consumers are confident to enjoy red meat in three to four balanced meals a week through consistent messaging from trusted sources.
MLA action
Campaign outcomes provides direction for nutrition communications with health professionals.
More information
| Project manager: | Veronique Droulez |
| Contact email: | reports@mla.com.au |
