D.NCM.2006 - Tonic Media promotional campaign to GPs
MLA's nutrition resources help health professionals ensure consumers are confident to enjoy red meat in three to four balanced meals each week.
| Project start date: | 19 November 2019 |
| Project end date: | 17 August 2021 |
| Publication date: | 23 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Promotional activities targeting GP practices through sponsorship of activities delivered through Tonic Health Media.
Objectives
To promote the uptake of MLA's practical nutrition resources by health professionals.
Key findings
Reassure GP practice of health benefits to enjoy red meat in 3-4 balanced meals a week.
Benefits to industry
Promotional campaign with GPs to ensure consumers are confident to enjoy red meat in three to four balanced meals a week through consistent messaging from trusted sources.
More information
| Project manager: | Veronique Droulez |
| Contact email: | reports@mla.com |
