E.SUB.0005 - Graphic Design of ABSF 2021 Annual Update

Summary

This project delivered the graphic design of the ABSF 2021 Annual Update.

Objectives

In an operating environment where sustainability of the Australian beef supply chain has never been more important to production, to people and to the planet, the Australian Beef Sustainability Framework is an important initiative to unite and lead industry in meeting the changing expectations of consumers, customers, investors and other stakeholders.

The Framework defines sustainable beef production and tracks performance over a series of indicators each year, and this information and progress is presented as the Australian Beef Sustainability Annual Update. Since its inception, this publication has become an important marker of the beef industry’s sustainability performance and is used to prioritise investment and continual improvement.

Blue Hill PR is a specialist agribusiness public relations agency which strives to collaborate with industry to build an agriculture sector that is good for people, good for business and good for the world. The team is made up of leading communications professionals with backgrounds spanning strategy, rural and mainstream journalism, corporate affairs, design, event management and stakeholder engagement for some of Australia’s most well-known agribusinesses, Research and Development Corporations, tertiary institutions and industry representative bodies.

It is their firm belief sustainability is not only critical to delivering what is expected by consumers and the broader community in terms of ecological health and animal welfare, but also to a more profitable and resilient Australian beef industry –one that delivers a safe, nutritious and ethically grown product for generations to come.

With this in mind, they understand the need for the 2021 Australian Beef Sustainability Annual Update to be easy to understand and engaging, and suitable for consumption by a range of stakeholder audiences that extend across the supply chain, from producers and processors to retailers, media, government and the consumer public. MLA manages the Australian Beef Sustainability Framework on behalf of
the Australian livestock and red meat industry. The Framework is set to launch its 2021 Annual Update on 4 May 2021 at Beef 21. This project allows for the development of the ABSF Annual Update.