D.LPA.2022 - Summer Lamb 2022
| Project start date: | 19 June 2021 |
| Project end date: | 29 April 2022 |
| Publication date: | 01 March 2024 |
| Project status: | Completed |
| Livestock species: | Sheep, Lamb |
| Relevant regions: | National |
Summary
The annual Summer Lamb campaign aims to drive peak salience and brand consideration for Lamb, in order to deliver seasonal incremental uplift in HH pen, purchase vol and $ amongst retail and butcher channels. The campaign also aims to help increase Lamb’s total share of volume/sales of the fresh meat category. This will be delivered via a provocative yet topical long form ad, together with a suite of campaign assets across consumer and shopper touchpoints through the line.
Objectives
To deliver seasonal incremental uplift in HH pen, purchase vol and $ amongst retail and butcher channels. The campaign also aims to help increase Lamb’s total share of volume/sales of the fresh meat category.
More information
| Project manager: | Anna Sharp |
| Contact email: | reports@mla.com.au |
