D.MID.2023 - Beef mid-week meals - Grocery
| Project start date: | 19 July 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer-owned product and MLA brand campaigns through investment in retail media opportunities to promote the Healthy Beef/Mid-Week Meals campaign at shelf and online (FIND).
Objectives
Purchased media opportunities with retailers throughout the year to amplify ABTG mid-week key messaging BTL (p2p). This will include standalone retail media buys, advertorials and integrated program opportunities.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
