D.NEW.2021 - Lamb new occasions - grocery
| Project start date: | 19 July 2021 |
| Project end date: | 26 June 2022 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Lamb |
| Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer owned product and MLA brand campaigns through investment in retail media opportunities to promote the Lamb New Occasions campaign at shelf and online (FIND).
Objectives
Purchased media opportunities with retailers throughout the year to amplify ABTG healthy meals key messaging BTL (p2p). This will include standalone retail media buys, advertorials and integrated program opportunities.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
