E.RME.0001 - Paddock to Plate Interactive Digital Tours

Project start date: 19 May 2022
Project end date: 29 December 2022
Publication date: 02 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Lamb
Relevant regions: National

Summary

Utilisation of MLA's existing Beef and Lamb 360 degree video assets to develop new web-based virtual tour assets. The new assets will provide more in-depth learning delivered through an interactive user experience allowing participants to stop at 'hot spots' to find out more information about specific industry practices across the supply chain. The project will broaden the existing suite of community education assets for users to learn more about red meat and livestock industry supply chain practices.

Objectives

Leverage the existing beef and lamb 360 degree assets to create new educational tools to increase awareness and education about the Australian beef and sheep industries.

More information

Project manager: Susan Howe
Contact email: reports@mla.com.au