Back to R&D main

K.MKR.2151 - Market Research report - Korea

Project start date: 30 June 2021
Project end date: 29 June 2022
Publication date: 30 January 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: International

Summary

This Program covered TVC Campaign Evaluation and consumer beef purchase habits, including brand overall key index researched.

Objectives

This project covers the reporting period of 2021 – 2022 and addresses
the International Markets priority for the Korea region of delivering trusted and high quality insights (up and down the supply chain).

More information

Project manager: Charlie Ko
Contact email: reports@mla.com.au