D.BCL.2023 - Integration of lamb campaigns at retail
| Project start date: | 01 July 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 01 February 2024 |
| Project status: | Completed |
| Livestock species: | Lamb |
| Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer-owned product and MLA brand campaigns through investment in retail media opportunities to promote the Summer Lamb 2023 and Lamb New Occasions campaign at shelf and online (FIND).
Objectives
- Increase # ‘new’ shoppers into the category.
- Sales uplift across the participating stores/products compared to the rest of the network.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
