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D.NCM.2302 - MEBC health professional campaign

Project start date: 20 February 2023
Project end date: 28 December 2023
Publication date: 12 February 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Development and implementation of integrated ‘Make every bite count’ communications campaign targeting health professionals. Campaign activities include promotions of nutrition assets that build confidence to enjoy red meat as part of a healthy diet.

Objectives

To promote the uptake of MLA's practical nutrition resources by health professionals.

More information

Project manager: Louise Capling
Contact email: reports@mla.com.au