E.IGS.2023 - Sydney Royal Easter Show 2023
MLA hosted the Australian Good Meat Paddock to Plate igloo experience at the Sydney Royal Easter Show. The igloo is an immersive 360-degree tour of Australian beef and lamb production. Journeying from paddock to plate, the igloo videos allow show goers to learn about the world-leading Australian production systems that stand behind our safe, nutritious and delicious Aussie red meat.
| Project start date: | 23 November 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 03 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | NSW |
Summary
MLA hosted the Australian Good Meat Paddock to Plate igloo experience at the Sydney Royal Easter Show. The igloo is an immersive 360-degree tour of Australian beef and lamb production. Journeying from paddock to plate, the igloo videos allow show goers to learn about the world-leading Australian production systems that stand behind our safe, nutritious and delicious Aussie red meat.
Objectives
Building knowledge in the Australian Red Meat Industry amongst community members to build trust in the industry.
More information
| Project manager: | Susan Howe |
| Contact email: | reports@mla.com.au |
