I.CON.2151 - Consumer Campaigns Indonesia summary
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 12 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | International |
Summary
Conducted through a Beef Up Campaign in Greater Jakarta, the presence of the Australian beef brand was built on and enhanced both in-store and online. Online and offline Beef Up Campaign activities were delivered in partnership with six high-end supermarket/retail groups, premium butcher/meat shops and select foodservice partners. Offline promotions and online social digital activations generated greater awareness for Australian beef and lamb, driving demand and preference amongst middle-up consumer segments.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Indonesia region:
Priority 1: Build brand equity for Australian red meat amongst targeted
consumers.
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
