K.CON.2151 - Consumer Promotions - Korea
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
To boost the consumption of Australian red meat in Korea, this project involved:
- TVC
- Digital Campaigns Productions and implementation on media for Australian Beef
- SNS marketing
- press releases and media risk managements
- retailer OOH ad
- influencer marketing to create momentum of Key message for Consumer campaigns.
Objectives
This project covers the reporting period of 2021 – 2022 and addresses
the following International Markets priorities for the Korea region:
- Priority 1: Build brand equity for Australian red meat amongst targeted
consumers. - Priority 2: Develop ‘educated ambassadors’ (staff, customers, media and
influencers).
More information
| Project manager: | Charlie Ko |
| Contact email: | reports@mla.com.au |
