KPI Survey 2008

Summary

​The Livestock Production Innovation's (LPI) Key Performance Indicators (KPI) Survey's have been based on a methodology that concentrates on the assessment of LPI's performance indicators with a focus on the performance of program streams.
This involved quantifying the level of awareness that existed amongst livestock producers of MLA courses and programs, as well as the rate of practice change by producers using innovations and alternative management practices being promoted within MLA learning activities.
In 2008 the KPI's include the following performance targets:
1. At least 80% of targeted producers* are aware of at least one MLA On-farm R&D communication / extension program (awareness), and that MLA members rate their value as at least 2 out of 3.
2. At least 10% of targeted producers* (representing at least 15% of the production base) have engaged and learned something of value to their business from at least one MLA On-farm R&D communication / extension learning activity or related information.
3. At least 50% of those producers (representing at least 7.5% of the production base) who have engaged with MLA On-farm R&D communication / extension learning activities or related information, change practices as a result of their engagement (adoption).
*defined by the % of total Northern Beef, Southern Beef and Lamb/Sheepmeat producers respectively with
Estimated Value of Agricultural Output >$5000 (source: ABS)
The 2008 KPI survey has been undertaken amongst a sample of MLA's targeted producer segments of
Northern Beef Producers, Southern Beef Producers and Southern Sheep or Lamb Producers to a 90% confidence interval for each segment based on an overall sample of n=608. This was split into three sample tiers to address the KPI's:
Tier 1 has been constructed to evaluate program awareness amongst the general or overall livestock producer population, it included n=213 producers randomly selected from FARMbase®, a database of over
80,000 targeted livestock producers across Australia.
Tier 2 provides a measure of the level of practice change around the use of key management practices amongst MLA's extension program participants, the 2008 survey has obtained a sample of n=295 producers.
This includes only producers who participated in extension programs since the last survey undertaken in July
2007 (including 2,789 attendees of EDGE, More Beef from Pastures, PIRDS, COP, Prime Time, Making More from Sheep, Beef Forum and Beef-Up courses).
Tier 3 (a new sample initiative in 2008) provides a measure of past course participants to determine if over time the level of management practice change increases even further compared to those participants who only recently participated in an MLA program. The sample has been drawn from MLA course attendees who participated more than 12 months ago (i.e. prior to the tier 2 range) but no more than 4 years ago. This sample included n=100 producers stratified by the targeted producer segments. The introduction of tier 3 means that the survey no longer needs to look at cumulative data to obtain a long-term perspective on the impact of MLA activity on targeted producers.
The content of this report outlines the findings of the 2008 survey as well as previous KPI surveys undertaken from 2005-2007, these are represented in detail in the two data files:MLA KPI 2008 main tables 020908MLA KPI 2008 combined 05-08 020908 (for cumulative adoption figures)