Adapting the Central Australian version of the Grazing Land Management workshop for Indigenous people

Summary

In 2011 the primary KPI’s aim was to achieve:
1. At least 80% of targeted producers* are aware of at least one MLA On-farm R&D communication / extension program (awareness), and that MLA members rate their value as at least 2 out of 3.
2. At least 10% of targeted producers* (representing at least 15% of the production base) have engaged and learned something of value to their business from at least one MLA On-farm R&D communication / extension learning activity or related information.
3. At least 50% of those producers (representing at least 7.5% of the production base) who have engaged with MLA On-farm R&D communication / extension learning activities or related information, change management practices as a result of their engagement (adoption).
*Producer population is defined by the % of total Northern Beef, Southern Beef and Sheep / Lamb meat producers respectively with Estimated Value of Agricultural Output (EVAO) >$5000 (source: ABS). The KPI survey sample includes only producers with an EVAO >$20,000 (Changed from >$40,000 in 2009 to include smaller producers).
The 2011 KPI survey has been undertaken amongst a sample of MLA’s targeted producer segments to a 90% confidence interval for each segment based on an overall sample of n=577.