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"Digital Food" - Identifying opportunities for Australian Red meat Industry in the emerging digital technology space (Insights2Innovation)

Project start date: 20 October 2017
Project end date: 01 June 2017
Publication date: 05 September 2018
Livestock species: Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle
Relevant regions: National
Download Report (1.9 MB)

Summary

​The overall aim of this project entitled Scoping Opportunities for Australian Red Meat Industry in the Emerging Digital Technology Space was the development of a series of Desirable, Feasible and Viable innovation platforms/opportunity spaces for Australian red meat in the burgeoning area of Digital/Connected Food. This research project is part of a broad suite of initiatives by MLA to equip the wider Australian red meat industry with new opportunities to increase value-addition to the red meat industry.

This research was undertaken by Ipsos Australia and incorporated three phases:

  • Phase 1: Discover Possibilities: Connected Food Trend Scan and Key Opinion Leader Interviews
  • Phase 2: Identify Consumer Needs: What is the Customer Journey of Red Meat Meals and what are their ‘Jobs to be Done’?
  • Phase 3: Define Opportunities for Red Meat in a Connected Food Future

More information

Contact email: reports@mla.com.au
Primary researcher: Ipsos Australia