"Digital Food" - Identifying opportunities for Australian Red meat Industry in the emerging digital technology space (Insights2Innovation)
|Project start date:||20 October 2017|
|Project end date:||01 June 2017|
|Publication date:||05 September 2018|
|Livestock species:||Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle|
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The overall aim of this project entitled Scoping Opportunities for Australian Red Meat Industry in the Emerging Digital Technology Space was the development of a series of Desirable, Feasible and Viable innovation platforms/opportunity spaces for Australian red meat in the burgeoning area of Digital/Connected Food. This research project is part of a broad suite of initiatives by MLA to equip the wider Australian red meat industry with new opportunities to increase value-addition to the red meat industry.
This research was undertaken by Ipsos Australia and incorporated three phases:
- Phase 1: Discover Possibilities: Connected Food Trend Scan and Key Opinion Leader Interviews
- Phase 2: Identify Consumer Needs: What is the Customer Journey of Red Meat Meals and what are their ‘Jobs to be Done’?
- Phase 3: Define Opportunities for Red Meat in a Connected Food Future
|Primary researcher:||Ipsos Australia|