Review of emerging dietary trends (insights2innovation - V.RMH.0058)
| Project start date: | 08 April 2017 |
| Project end date: | 30 June 2017 |
| Publication date: | 25 May 2018 |
| Project status: | Completed |
| Livestock species: | Sheep, Goat, Lamb, Grassfed cattle, Grainfed cattle |
| Relevant regions: | National |
|
Download Report
(3 MB)
|
|
Summary
The project has reviewed emerging dietary trends and eating behaviours in order to identify potential opportunity spaces for the Australian red meat industry to explore. It has also identified dietary influencers and their modes of influence and target population. Key findings provided input into MLA’s Digital strategy from mainly perspective of value added red meat products and also explore opportunities for providing educational material via influential mediums/media.
More information
| Project manager: | Michael Lee |
| Primary researcher: | Colmar Brunton |
