Northern commercial producer case studies

Summary

A genetics marketing campaign is being developed to help raise awareness about the benefits of using breeding values to select superior bulls and rams. The campaign forms and integral part the genetics adoption plan which aims to tackle the key barriers to adoption of genetic technologies and tools.

Part of the genetics marketing campaign is to use producer case studies to help demonstrate the value of investing in superior genetic merit rams and bulls. In order to collect these case studies Anvil media was contracted to capture four case studies and tell the story of these producers through video and written articles.
 
Four videos were produced including three producer case studies and one case study on the northern genomics project. Written versions of the stories were completed with supporting images supplied.
 
As this project is part of the genetics campaign the delivered outputs will be housed on the new genetics microsite at genetics.mla.com.au.