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Supply Chain Capability Building Workshops for Producers

Project start date: 15 August 2014
Project end date: 30 April 2018
Publication date: 22 August 2019
Project status: Completed
Livestock species: Grassfed cattle, Grainfed cattle
Relevant regions: National
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Summary

McDonalds and Teys Australia collaborated to develop producer’s capability and support them to assist with their knowledge of markets. The two companies developed a series of capability building sessions to producers over a three year period, where a total of 8 workshop were undertaken as part of this project.

These workshops were a great success overall, enabling the business to engage directly with a large number of suppliers and maintain an open stream of communication. In total, 1,260 people attended the 8 workshops. The smallest turnout was at Workshops 3 and 5 held in Condamine, QLD and Naracoorte, SA at which approximately 100 people attended. The largest turnout was at Workshop 8 in Duaringa, which had approximately 240 people.

Overall feedback regarding the presentations, demonstrations and tours on offer was very positive. Respondents were particularly pleased with presentations concerning ‘Grading Compliance and Feedback’; ‘Market Insights & Branding’; and ‘Value Based Marketing and Objective Carcase Measurement’. The ‘Demonstrations and Tours’ offered at some of the workshops were also very well received. The least popular categories across the workshops were ‘Business Services’ and ‘Customers’.

More information

Contact email: reports@mla.com.au
Primary researcher: Teys Australia Pty Ltd