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Global Veal Market: Innovation opportunities for Australia

Project start date: 20 June 2019
Project end date: 28 January 2020
Publication date: 10 June 2020
Project status: Completed
Livestock species: Grassfed cattle, Grainfed cattle
Relevant regions: National
Download Report (1.1 MB)


The global veal market is a small, but important, niche of some 1.2 mio t cwe of the 69 mio t cwe total beef and veal sector, of which is accounts for a minor share of <2%. however, it is a difficult market to analyse given the widespread range of definitions, and production practices and a general lack of robust data.

This project aimed to provide an update on the global veal market and identify opportunities which may exists for the Australia veal sector. Specifically, this report provides insights on the following:

  • Size and segmentation of the global veal market
  • Current and future veal demand in key countries
  • Profile of key competitors
  • Strengths and weaknesses of the Australian veal sector, as well as potential opportunities.

More information

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Primary researcher: GIRA