MSA Excellence in Eating Quality awards winner video case studies
| Project start date: | 01 July 2019 |
| Project end date: | 31 March 2020 |
| Publication date: | 01 September 2020 |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
The MSA Excellence in Eating Quality awards are held through Australia in September and October 2019. The awards are presented to producers who have achieved outstanding compliance rates to MSA specifications, as well as high eating quality performance, as represented by MSA index results for MSA graded cattle during the 2017-18 and 2018-19 financial years. Sound Images created 16 videos and social media edits of videos for each category winner for the awards.
Objectives
The consultant will deliver 16 case study videos of award winners and social media edits of these.
More information
| Contact email: | reports@mla.com.au |
| Primary researcher: | Sound Images Pty Ltd |
