MSA infographic animation video – language translation
| Project start date: | 01 April 2020 |
| Project end date: | 30 June 2020 |
| Publication date: | 01 September 2020 |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
This project supported the translation of the MSA grading explanatory videos into two more additional languages, Korean and Chinese, for more effective communication with customers in these markets.
Objectives
This project created a generic video, utilising the existing MSA animation/infographic video in English that does not reference a particular country and then translate that video into Korean and Chinese. In addition to translating the spoken voiceover, the consultant provided translated captions in the relevant languages.
Benefits to industry
To support MSA program stakeholders that are communicating eating quality and MSA grading as part of their international marketing efforts.
More information
| Contact email: | reports@mla.com.au |
| Primary researcher: | Anvil Media Pty Ltd |
