D.SUM.2022 - Summer Lamb Grocery
Project start date: | 19 July 2021 |
Project end date: | 29 June 2022 |
Publication date: | 12 February 2024 |
Project status: | Completed |
Livestock species: | Sheep, Lamb |
Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer owned product and MLA brand campaigns through investment in retail media opportunities to promote the Summer Lamb shelf and online (FIND).
Objectives
Purchased media opportunities with retailers to create a through the
line activation to support the Summer Lamb brand campaign BLT (p2p) . This will include standalone retail media buys, advertorials and integrated program opportunities.
More information
Project manager: | Elisha Moran |
Contact email: | reports@mla.com.au |