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ISC Communication and adoption support 19/20

Project start date: 01 July 2019
Project end date: 30 June 2020
Publication date: 30 July 2021
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This project supported the delivery of a range of Integrity Systems Company (ISC) communications & adoption activities as part of the implementation of the ISC Communications, Stakeholder Engagement and Adoption Strategy.

Key items include:

  • development (design and production) of a range of ISC branded publications and promotional material for use at events including Red Meat 2019
  • development (design and production) of a range of ISC branded
    publications and promotional material and other expenses to support ISC projects, including the ‘Selling livestock communication campaign’ and ‘Stand by what you sell’ workshops
  • development (design and production) of a range of digital material including filming and video production, animation and illustration services and graphic design
  • funding to cover ISC Sponsorship of appropriate industry
    events/activities
  • funding to cover ISC Advertising in a range of media as part of other project
  • strategic communication and adoption advice, project management,
    research and surveys as part of the MER framework and other additional support.

Benefits to industry

This project facilitated the development of a range of important products to build awareness of the ISC, the integrity system as a whole and the range of integrity programs (LPA, NLIS, eNVD and LDL). All activities/products were outlined in the Communication, Stakeholder Engagement and Adoption Strategy and supporting program communication plans.

More information

Contact email: reports@mla.com.au