P.PIP.0582 - Greenham Tasmania Digital Officer

Summary

This project supported the professional development and producer engagement activities only, for a digital value chain officer within Greenham Tasmania Pty Ltd to enhance digital capability, specifically through the provision of advanced analytics of data sets in order to generate new insights for the business.

Objectives

• Stocktake and review of current data available within the company and any existing linkages. Investigate and understand current data available internally and to livestock suppliers, and how it’s used, and identify gaps or inhibitors.
• Provide recommendations for how data can be used more efficiently within the business and devise strategies to implement those recommendations.
• Compile, interpret and share producer insights to guide Greenham Connect development.

Key findings

Drawing the connection between profit drivers, carcase performance and animal health trends were key in delivering value to cattle producers. Through producer engagement and user feedback activities, the importance of a user-friendly and accessible interface was found to be critical to adoption.
Change and stakeholder management will be fundamental to the ongoing success of the project, both internally and externally.

Benefits to industry

The Digital Value Chain Officer supported the delivery of impact for industry by coordinating producer engagement activities, and the integration of user experience and interface design expertise to ensure data is collected, integrated, and delivered in a user-friendly manner to support on-farm decision making.

The co-funded role contributed to a range of outputs and industry benefits, including:
• Linking animal health data to productivity and compliance outcomes to support improved animal health and welfare outcomes and improved compliance to MSA and market specifications.
• Adoption of data-driven decision making across the Greenham supply chain.
• The adoption of technology facilitating the Red Meat Strategic Plan 2025 goal to enable better decisions through connected data across the supply chain.

MLA action

The vendor is now working in the objective measurement space and has partnered with MLA for funding.

Future research

Greenham will continue to embed a culture of data driven decision making. As the business works to take advantage of new supply opportunities and bolster existing supply with meaningful feedback to support producers to meet targeted market specifications, improve animal health outcomes, and adopt best practice sustainability management practices, Greenham will utilise technology to drive improved productivity, profitability, animal welfare and environmental outcomes. This project has helped to bridge the data gap and support producers to make use of carcase and animal health feedback, profit drivers and on-farm decision making.