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Search Results for Beef Campaign

Results 61-70 of 202
  • Industry News
    Reflections on 2020
    18 December 2020
    MLA Managing Director Jason Strong, and General Manager - International Markets, Andrew Cox, reflect on the remarkable year that has transpired in 2020 with MLA International Business Manager, Josh Anderson.
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  • Industry News
    MLA’s 2020 highlights
    17 December 2020
    2020 has been a unique year for the meat and livestock industry. The ever-present disruptions of COVID-19, changing consumer expectations and new standards around sustainability forced a number of new approaches.
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  • R&D
    Organic freeze dry lamb liver pet treat
    This project has been able to demonstrate that lamb liver is able to be milled and freeze dried into pet food treats. Preliminary feedback from key stakeholders seemed to welcome the presented  health benefits of Australian Freeze Dry Organic Lamb Liver Treats, free of GMO's and chemicals, offering a value multiplier of twenty times when compared to the price of raw lamb offal.
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  • Industry News
    Bringing Australia’s good nature into Korean homes
    08 December 2020
    After conducting consumer research in 2017, the MLA Korea team identified an opportunity to align Australian beef with ‘good nature’, building on this strategy ever since.
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  • Industry News
    MLA unleashes the Beef BBQ Squad this summer
    03 December 2020
    Meat & Livestock Australia (MLA) has launched a new three-part video series as part of the latest Australian Beef Summer campaign, currently in market in the lead up to Christmas.
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  • Industry News
    Australian Beef feels the MasterChef effect
    20 November 2020
    Q&A with MLA Domestic Market Manager, Graeme Yardy Australian Beef’s sponsorship of MasterChef Australia earlier this year, just as COVID-19...
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  • Industry News
    Looking back at big industry announcements
    19 November 2020
    With the 2020 MLA Annual General Meeting (AGM) underway today, we look back at the big industry announcements from previous AGMs and provide an update on their progress.
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  • Industry News
    Celebrating Australia's Greatest Butchers this November
    02 November 2020
    Meat & Livestock Australia (MLA) is again proud to be honouring Australian independent butchers this November by partnering with media personality and ‘Crap Housewife’ Jessica Rowe in sharing stories of some of our greatest local butchers’ tips and tricks to make the most of summer lamb and beef.
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  • Industry News
    Latest MLA consumer campaigns
    06 October 2020
    Consumer campaigns in key international markets are a critical part of the work of MLA’s International team in some of...
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  • Market News
    Market in focus – South-East Asia
    01 October 2020
    Like much of the world, South-East Asia has been hit hard by COVID-19. Take an in-depth look at the impacts on foodservice, and what the new consumer behaviour may mean for red meat consumption.
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