$uperBorder$ improving maternal genetics
| Project start date: | 01 January 2004 |
| Project end date: | 01 June 2006 |
| Publication date: | 01 June 2006 |
| Project status: | Completed |
|
Download Report
(0.5 MB)
|
Summary
A group of Border Leicester stud breeders, the Border Leicester Association, set out to develop market information systems and alliances between Border Leicester ram breeders, first cross ewe breeders and prime lamb breeders. They adopted measured performance as a brand prerequisite and successfully positioned their sheep in the prime lamb industry as a result of this project. The brand is called SuperBorders.
More information
| Project manager: | David Beatty |
| Primary researcher: | MLA |
