V.ISC.2124 - Stand by What You Sell campaign: video assets

Summary

This project will develop key video assets for the delivery of one of ISC's flagship projects, The Stand By What You Sell Campaign. The project will adapt the existing SBWYS video to a consumer facing video and an international audience video. Other videos will also include record keeping, obtaining a PIC and target small landholders.

Objectives

• SBWYS Consumer video – adapt existing animation (https://youtu.be/TwVR3GPm3Dw )   
• 3 x SBWYS Foreign Language versions – foreign language versions of SBWYS Consumer video  
• SBWYS Record Keeping video – new animation explaining why and how of record keeping in LPA and NLIS  
• PICs explained – new animation clarifying how to get a PIC, how they’re used, and state differences  
• SBWYS Small Landholders video – adaptation of existing animation, simplified and tailored to non-commercial producers.​ ​

Benefits to industry

Greater awareness and understanding amongst target audiences of ISC, the integrity systems and the integrity programs relating to livestock sales in a variety of formats (online, direct, through selling centres). This project contributed to awareness, understanding, value, adoption and compliance.

MLA action

To continue communication, education and training as they have been identified as key priorities as a part of the Integrity Systems Company Strategic Plan (2017-2020).

Future research

Project is part of ongoing promotional work.