Back to News & Events

Join MLA at Beef Australia 2021

BA21RR_Web Header_740x250px (002).png

Beef Australia 2021 in Rockhampton is the biggest event on the beef calendar and takes place every three years in May. MLA is proud to once again be a principal partner for the nation’s premier beef exhibition.

MLA’s Beef Australia 2021 program will be delivered under the theme ‘redefining resilience’.

Redefining resilience: Looking ahead, resilience will allow the red meat and livestock industry to be agile and ambitious, to see adversity as opportunity, and to be competitive on the global stage. It will allow the industry to be innovative and lead the world in sustainability and delivering high value, high quality products to customers, consumers and the community.

Led by this theme, MLA’s program of activities will spotlight key programs and initiatives that are supporting a resilient and future-focused industry. A sustainable industry that is addressing today’s challenges along with looking to future needs. And an industry supported by effective marketing and business development programs to ensure Australian beef maintains its global competitiveness. 

MLA Seminars

MLA’s Redefining resilience seminar series will provide Beef producers with the opportunity to benefit from practical, outcome-focused information captured through innovation and adoption of research outcomes. The seminars feature  researchers, industry specialists and producers who will share insights and firsthand experiences about on-farm profit drivers and how to support the resilience of the red meat industry through commercial application.


ANZ National Carcase Competition supporting partner

The ANZ National Beef Carcase Competition aims to give feedback to producers about compliance of beef carcases to market specifications, lean meat yield, and predicted eating quality using the Meat Standards Australia (MSA) index.

As a supporting partner to the competition, MLA is proud to host two MSA Index Awards – the winning pen of 3 carcases with the highest combined MSA index score, and the winning individual carcase with the highest MSA index score.

The Australian Beef Sustainability Framework 2021 Annual Update

The Australian Beef Sustainability Framework 2021 Annual Update

MLA provides secretarial support to the Australian Beef Sustainability Framework who will launch their 2021 Annual Update at Beef Australia 2021 with a panel discussion on how the framework and sustainability improves market access, promotes continuous improvement and productivity, fosters relationships, and protects investment.