Europe and Russia
MLA Europe & Russia office is based in Brussels, Belgium and has also a Trade Development Representative based in Moscow, Russia. MLA is focused on promoting the high quality and strong reliability of Australian beef, lamb, mutton and goat at every opportunity.
Australia’s beef and sheepmeat access to the EU is highly restricted by quotas, limiting the market potential. Therefore maintain and improve market access is one of the key strategies in Europe.
Additionally, MLA’s marketing activities are focus on creating commercial opportunities to increase value whilst maximising volume under market access conditions. The team works closely to Australian meat suppliers and EU & Russian importers to enhance promotion to high end retail and foodservice.