On the ground in Central Queensland

Last week MLA’s Managing Director, Richard Norton, and General Manager – Central Marketing and Industry Insights, Lisa Sharp, joined AgForce Queensland and the Cattle Council of Australia for a series of producer forums in Central Queensland in locations including St Lawrence, Nebo, Middlemount, Clermont and Alpha

Continuing MLA’s commitment to engaging with producers, Richard and Lisa provided an update on MLA’s global marketing strategy, insights into MLA R&D investment, along with reiterating MLA’s role as the marketing and research and development service provider for the red meat industry.

Throughout the week, Richard and Lisa spoke with 250 producers and answered questions about the beef language review, Meat Standards Australia, the current state of the cattle market and the continuing demand for Australian beef in the global market.